Subject: link to www.xenu.net freely; use their trademarks too, with disclaimer
This decision has significance to linking to sites that contain
portions of the alleged intellectual property of the criminal cult
of scientology.
Link to www.xenu.net and say "fuck you" to the 'ho.
Intellectual Property Litigation Reporter October 14, 1998
Copyright Infringement:Bernstein v. J.C. Penney
Judge Dismisses Copyright Claims Based on Linking
Without comment, a California federal judge has dismissed, with
prejudice, copyright infringement allegations against defendants
who maintained links that eventually led to a Swedish web site
where allegedly infringing photographs were displayed. Bernstein
v. J.C. Penney, Inc. et al., No. 98-2958-R (CD CA, dismissal
Sept. 22, 1998).
This is believed to be the first decision on copyright liability for
linking to other sites that display infringing materials.
Background
Gary Bernstein is a professional photographer who has taken pictures
of actress Elizabeth Taylor. The defendants include Elizabeth Arden
Inc., which manufactures perfume under the trademark PASSION and has
retained Taylor as a spokesperson for the product; J.C. Penney,
Inc., which sells PASSION; and Internet Movie Database Ltd. (IMDB),
which maintains an Internet site devoted to information about movies
and movie stars.
Bernstein alleges that a Swedish university web site has published
two photos of Taylor that infringe his copyrights. He says people
who visited J.C. Penney's web site could, through a series of links
through the Penney and IMDB sites, eventually reach the Swedish
site, referred to as "SUNET." He seeks to hold Arden liable because
its product PASSION is advertised on the J.C. Penney web site. Arden
moved for dismissal.
"Bizarre and Unprecedented"
In its supporting brief, Arden says Bernstein's suit is based on a
"bizarre and unprecedented theory" that, if accepted, would destroy
the Internet as a means of worldwide communication.
Arden cannot be held liable for the content of a third party's web
site, such as Penney's, just because its product is advertised on
the site. But even if such liability could somehow be imposed, Arden
says, J.C. Penney could still not be accountable for infringement
that occurs on a site that is several links removed.
Arden recites the chain of links that a user would need to follow
from Penney's site to reach the allegedly infringing photographs:
from Penney's main home page to (1) "Elizabeth Taylor's Passion," a
part of the Penney's site, to (2) "Biography," a part of the
"Passion" site containing information about Taylo r's life, to (3)
"work on screen," which took the user to (4) the IMDB movie database
site, a completely separate site with no connection to Penney's, to
(5) "FTP," a link on the IMDB site that took the user to the SUNET
site, from where he or she could (6) access the infringing
photographs.
According to Arden, Bernstein's theory would require web site owners
to not only screen the sites they link to, but also all of the sites
that those "second tier" sites link to, and so on. Rather than take
on this impossible task, or face the risk of litigation, Arden
argues, web site owners will simply stop linking, which would
destroy the web's usefulness. Even search engines like Alta Vista
and Lycos would not be able to function, the company avers.
In any case, Arden says, J.C. Penney disconnected the link to the
IMDB site as soon as it was notified of the alleged infringement
taking place on SUNET.
Bernstein's Response
Bernstein insists that J.C. Penney deliberately designed the web
site so that visitors would be able to see the two disputed images
of Elizabeth Taylor, and so that J.C. Penney and Arden would benefit
from their use without paying a royalty. The defen dants had
previously licensed one of the images, Bernstein contends, raising
an inference that they were trying to cash in on the images without
paying for them.
The cases cited by Arden involved Internet service providers and web
site hosts who could not be expected to know about or control all
the content on their systems, Bernstein maintained. On the other
hand, says the plaintiff, the defendants in this case did have the
ability to control what users could access through the J.C. Penney
website.
The defendants also argue that linking is protected by the First
Amendment, and that linking has "substantial non-infringing uses,"
but these contentions are irrelevant, Bernstein maintains. The
complaint involves allegations of copyright and trademark
infringement, which are not protected activity, he argues. And the
"substantial non-infringing use" defense is fact-intensive and best
resolved on either summary judgment motions or at trial, says
Bernstein.
Arden is represented by Roger R. Myers, Karren M. Shorofsky and Noel
C. Johnson of Steinhart & Falconer in San Francisco. Bernstein is
represented by Patrick J. Grannan of Kramer, Kaslow & Grannan in
Long Beach, CA, and David E. Wheeler of the Law Offices of David E.
Wheeler in Los Angeles.
(Call 800-345-1101 for Arden's 29-page memorandum in support of the
motion to dismiss, Bernstein's 20-page opposition brief, and Arden's
22-page reply brief.)
###
Trademarks, metatags and websites:
"It is an established principle in trademark law that a reference to
a competitor's trademark in connection with legitimate comparative
advertising is a fair use of the trademark. See G.D. Searle & Co. v.
Hudson Pharmaceutical Corp., 715 F.2d 837, 841 (3d Cir. 1983). No
case so far has treated a situation in which a site designer places
a competitor's trademark in a metatag because the site contains
legitimate comparative advertising. In such a case, the site
designer could make the argument that the use of the trademark in
the metatag is not dilutory because the site itself describes the
differences between the goods of the site owner and the goods of the
competitor."
"It is a fundamental principle... that, although trademark rights
may be acquired in a word or image with descriptive qualities, the
acquisition of such rights will not prevent others from using the
word or image in good faith in its descriptive sense, and not as a
trademark." Car-Freshner, 70 F.3d at 269. This principle forms the
basis for the fair use defense codified in Section 33(b)(4) of the
Lanham Act. This statutory provision states that it shall be a
defense to proof of infringement that:
the use of the name, term, or device charged to be an infringement
is a use, otherwise than as a mark, of the party's individual name
in his own business, or of the individual name of anyone in privity
with such party, or of a term or device which is descriptive of and
used fairly and in good faith only to describe the goods or services
of such party, or their geographic origin.
15 U.S.C. @ 1115(b)(4)(1994). n2 The Second Circuit has made clear
that it is not necessary that the plaintiffs mark be classified as
"descriptive" within the four-fold hierarchy of trademark types
(generic, descriptive, suggestive, and arbitrary or Iancitul). See
Car-Freshner, 70 F.3d at 269-70. Instead, what matters is whether
the defendant has used the mark (1) in good faith, and (2) in its
descriptive sense. See Cosmetically Sealed, 125 F.3d at 30-31;
Car-Freshner, 70 F.3d at 269-70. n3"
"Richards v. Cable News Network, Inc., No. 98-3165 (E.D. Pa. July
28, 1998)
THE HOLDER OF the federal trademark "World Beat," which was
registered in connection with the sale of prerecorded music, was not
entitled to enjoin the defendant's use of the mark either as the
name of a TV program presenting news concerning a variety of music
styles from around the globe, or in a companion web site.
The court held that the plaintiff, a successful reggae musician who
operated a record label that sold only reggae music, was not likely
to prevail on his infringement claim, because there was no evidence
that consumers were likely to be confused by the defendant's use of
the mark as to the origin of goods or services, and because the
defendant's use of the mark in connection with the operation of a
music news program not related solely to reggae music was not within
the use--the sale of prerecorded reggae music--for which the
plaintiff had registered and used the mark.
Alternatively, the court held that the plaintiff's claim, insofar as
it sought to stop the defendant from using the mark to describe a
style or type of music, must fail, because the mark had become a
generic description of a style of music."
"Intellectual Property November 16, 1998
'Gunsareus' In Domain Name Not Likely To Cause Confusion With Toys
'R' Us, N.Y. Court Says
Use of the domain name gunsareus.com to identify a Web site
associated with a firearms retail store is not likely to cause
confusion with the registered trademark Toys 'R' Us used by a
national chain of toy stores, a federal judge ruled Oct. 28
(Toys 'R' Us Inc., et al. v. Richard Feinberg, et al., No.
98-2780, S.D. N.Y.)."
"When designing a Web site, use caution if you plan to use, in any
way on form, the trademarks of others. If your site includes the
trademarks of others, consider using a legal disclaimer on the site
stating that no implied endorsement of your products is intended. If
your own marks are included on the Web site, mark at least the first
reference of each mark with the (R), TM or symbol. This will alert
all Web participants that you are claiming exclusive rights to the
mark. In addition, warranty and indemnity clauses should be included
in each Web Site Development Agreement for proposed Web sites,
providing warranties and indemnification against any infringement
claim arising from unauthorized insertion of trademarks in the
computer readable code."
Further facts
about this criminal empire may be found at
Operation Clambake and FACTNet.
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Date: Sat, 03 Apr 1999 00:58:06 GMT
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